A lifestyle brand is a brand that tries to exemplify the aspirations, attitudes, opinions, interest of a culture or a group for purposes of marketing. Lifestyle brands main aim is to inspire, motivate and guide people with their products goals contributing to the way of life of a consumer. In this way, they are linked closely with the promotion and advertising used to obtain the mind share in their target market. Their operation is based on the ideology that they will attract a relatively large number of people and eventually become a social phenomenon that is recognized. A lifestyle brand is usually an ideology that is a creation by the brand of a specific organization. It is by focusing on evoking an emotional link with clients that an organization realizes a lifestyle brand. Based on personal experiences, background or choice, individuals usually have diverse identities. When an organization is operating as a lifestyle brand, its main goal is becoming a social phenomenon that is known globally. Marketing of lifestyle brands usually utilizes market research to segment target markets y using psychographics and not by demographics. Recent research has shown lifestyle brands as one of the ways that consumers express themselves, that by associating themselves with a brand their identity will be supplemented or reinforced.
Based in America, Faherty is a lifestyle brand that revolves around the beach. It was launchd by two brothers Mike and Alex Faherty. Mike Faherty had worked at Ralph Lauren for seven years. While Alex had worked in private equity at Cerberus, having studied investment banking. The later launched Faherty in 2013. The company's team includes a team of three, Alex Faherty, who is the founder and the chief executive officer. He is tasked with ensuring he holds the accountable team while also ensuring that it grows responsibly and that it makes decisions that will help the company to grow responsibly. On the other hand, there is Mike Faherty, the founder and chief creative officer, who has a background in product design, ensuring that the company is detailed on everything it does. Kerry Faherty is the company's chief impact officer and is responsible for overseeing the company's partnerships and sustainability efforts.
Products and services of Faherty
Faherty offers its products in its ten stores which are located in Boston , New York City, Edgartown Southern and Nantucket California. Faherty offers its products in various categories which include; Kids, men, women and accessories. As far as men's category is concerned, the company offers various products including polos, sweatshirts, sweaters, tees and Henley, among others. The company offer women with shirts and tops dresses and jumpsuits sweater, among others.
Compliments, complaints and tips for Faherty
The company endeavors to ensure clients get their products on time. It has a clear shipping policy. It offers free ground shipping on orders above, $12 within the US. It also processes orders as fast as possible; however, a client is advised to wait for 3 to 5 days for orders to reach its clients. It also offers international shipping. If you have used their products, leave a review on reviewsbird.com.
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