A boutique hotel refers to a minor hotel which usually has around 10 to 100 rooms in settings that have upscale accommodation and unique selling points that are individualized. The history of boutique hotels dates back to the 1980s in major cities such as Network, London and San Francisco. The Bedford in Union Square, San Francisco and the Blake’s Hotel in South Kensington, London were two of the first boutique hotels to open their doors to the general public. Most boutique hotels are furnished in an aspirational, stylish or themed manner. The boutique concept has become very popular and has captured multi-national hotel companies who have used it to gain a significant market share. In the US, for example, New York City remains a significant Centre for boutique hotels groups around Manhattan. Some of the hospitality industry members have followed the general non-frill chic consumer trend with a budget and affordable boutique hotels being set up around the world. The boutique hotels can be found in Los Angeles, London, New York City and are also located in resort destinations that got facilities such as spas, electronics, painting classes and yoga’s.
About Joie de Viv
Based in San Francisco California, Joie de Vivre Hospitality is a restaurant and hotel company and is the second-biggest boutique hotels operator in the US. Chip Conley founded the company in 1987 after the corporate real estate market disillusioned him. In 1987 he raised $1milluon and bought the decrepit Phoenix Hotel in Tenderloin, San Francisco's neighborhood. Joie de Vivhas expanded over the years, and in 2005 it expanded to California opening Hotel Angelino. In 2009 in Huntington Beach it opened shore break hotel. A majority of the company’s stake was purchased in 2010 by Geolo capital, in a deal which included a $150million fund to help in acquiring more hotels. In 2011 the company merged with Thompson hotel, a global luxury hotel situated in New York with the two now operating under the newly formed parent company commune hotels and resorts.
Products and services of Joie de Viv
The Joie de Viv, chain has grown continuously, and as of December 2015, the hotel's chain was made up of 22 hotels. In 2019, the initial Joie de Vivre branded hotel opened in Beijing. Joie de Vivre has continued to have several hotels in various places in California, for example, the company has hotels such as Avatar Hotel, Santa Clara, California, Carmel Valley Ranch, Carmel, California, Hotel Avante, Mountain View, California, Hotel Carlton, San Francisco, California, Galleria Park Hotel, San Francisco, California, Hotel Kabuki, San Francisco, California, Hotel Vitale, San Francisco and California and Hotel Del Sol, San Francisco, California.
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