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Home »  Blog > How Reviews Affect the Food and Beverage Industry

How Reviews Affect the Food and Beverage Industry
02-04-2021

How Reviews Affect the Food and Beverage Industry


Food and beverages have been an integral part of people's lives from time immemorial. However, what's different now is how these items are manufactured, processed, packaged, and delivered. As we all know, food and drinks are crucial for survival, but it’s become much more than that. For gourmets, it’s practically an art.
In this article, we'll be taking an in-depth look at the food and beverages industry, the basics featured, and how online reviews are changing the narrative in this digital age.

Food and Beverages: An Overview
Before we cast a deeper look at how reviews are influencing the industry, it's crucial to get readers up to speed with the basics of the two concepts that are going to be focal points in this article; food and beverages.

Using Wikipedia as a benchmark, food is defined as anything consumed by an organism for nutrition. Some of the nutrients present in food, include:

On the other hand, beverages are simply drinks that are used mainly to quench thirst. On the list of popular beverages available are:

Since food and beverages are an essential part of our lives, it's pertinent to give plaudits to the various food and beverage companies that are responsible for churning out products in the US. Not only are we advocating for these companies, but we're also giving consumers a chance to peruse through some real customers food and beverage reviews. This will help you make a choice that's sure to be well appreciated by your palate

How are Food and Beverages Processed?
It’s important to note that delivery doesn't just happen out of the blue. In fact, there are a series of processes that lead up to it. These days, all companies tend to stick to a standard procedure which includes the preparation, packaging, transportation and delivery.

Preparation
Nothing can ever come to fruition without preparation, and it's only fitting that this process is an integral part of the food and beverage industry. Typically, preparation includes carrying out tasks like making juices, pies, sandwiches, or coffee.

Other times, it might be something a tad bit technical, like fermentation and brewing of wine and beer, one aspect we've set another section for. To ensure everything is smooth sailing and seamless across the board, the top companies employ the services of a highly-skilled food and beverage manager.

Packaging
Like we've seen in the preparation aspect, human resources are also needed to carry out the packaging process. Generally, workers are to follow designated rules and guidelines bordering on the packaging. Although many guidelines pertain to packaging, the most crucial is ensuring that boxes fit snugly into the shelves present at different shopping malls.

Transportation
Packaged goods can never remain in one place, or can they? After products have been manufactured and packaged, the next step is to transport them. Here, food and beverages are taken from the point of production to the point of sale, usually at different restaurants and cafes.

Food Delivery Service
Food delivery service is the culmination of the other processes, and this is usually done at the point of sale. Alternatively, food service delivery can also take place at an individual's home. For perspective on how delivery takes place, we've drafted an entire section on what to look out for in a food delivery service.

Online Reviews of Food and Beverage Companies
When you watch adverts for the various food and beverage companies, it looks as if everything's perfect. However, that's merely what’s on the surface, as companies are pretty crafty when it comes to their marketing gimmicks.
Every company has its positive and negative aspects, and as a consumer, you have an edge when you can see what factor outweighs the other through online reviews. So, before you make that order of food and drinks for a party, reunion, corporate event, or any gathering, you have the luxury of checking out what consumers are saying about the company you're about to patronize.

While reviews act as an integral part to shape consumers' decision, it also takes its toll on a company either positively or negatively. For instance, when a restaurant receives good feedback from customers, they're sure to make more sales and know what's making their patrons happy. However, when there's a series of negative reviews from consumers, the reverse is the case. Here’s more on restaurants and online reviews.
With this development, food and beverage companies can now think on their feet by looking at the aspects where they can improve to attract consumers once more. In the long run, consumers are sure to receive better services.

The Food and Beverage Industry Nowadays Is Better Than Ever
Talking of better services, there are already tons of new developments in the food and beverage industry and it wouldn’t be far-fetched to say that much of it is thanks to the impact of customer reviews.
One of the top developments is the incorporation of the cashless policy. This shouldn't come as much of a surprise as online banking is already an established concept in many other sectors. Facilitated payments at food and beverage companies have made it much easier to buy food in stores or order online from web shops.

Different restaurants all over the US have already begun to phase out the use of real cash in exchange for their services. These companies are towing this path to avoid the dreaded bank deposit processes, operational costs, and change in exchange for fluidity and accountability across the board. Now, restaurants make use of QR codes, which enable hands-free payments by scanning.

Here are some other food related developments:

Self-Service Trucks and Kiosks
You're probably noticing the rise of food trucks and kiosks all over town that are known to sell snacks like hotdogs, pizzas, and so on. Why is this foodservice medium gaining traction? Since humans are always on the move, with little to no time for themselves, these food trucks are reliable options to eat while on the go.
What’s more, many self-service trucks are open 24/7, which isn't a characteristic of most restaurants in operation currently. Unlike the brick and mortar restaurants, the operational costs inherent here are marginal, so owners do not need to break the bank to keep this business model up and running.

Plant-Based Foods
Whether you're in Alabama, San Francisco or New York, you’ll certainly have noticed the hype concerning veganism. With numerous people opting to tow this path for health-related reasons, plant-based foods are increasingly becoming popular amongst the masses. Although animal based foods are still at the top of the chain, the market potential for this food type is astronomically high, and it's just a matter of time that restaurants all over the country adopt vegan dishes.

Indian Street Food & Restaurants
This Asian country is renowned for its culinary diversity as it features countless spice flavors, vegetables, and fruits, all grown across India's fertile lands. However, to cook delicacies, you'll need to attain special skills and mastery. Now, with restaurant chefs falling in love with dishes of this nature, Indian food has become one of the "go-to" options for Americans.
Most people do not shy away from these spicy foods anymore, as they are absolutely delicious. You’ll most likely think the same way when you taste those smeared, grilled, and smoked dishes that Indian cuisine has to offer.

Better Living with Healthy Eating
So many health deficiencies are on the rise, and consumers are now concerned about their health than ever before. To put things into perspective, people now prefer going for food and beverages to help them sleep better, relieve stress, and energize them to carry out tasks seamlessly.
With so many nutrition companies available over the internet, it is much easier to find what solution suits your goals.

Conclusion
It may sound redundant to repeat the importance of food and beverages, but they are just that vital. Every minute billions of people are chowing down on one dish or the other. Drinks are not left out either, and numerous beverages are available. If you’re looking for alcoholic drinks like wine and beer? We’ve got a detailed category on wine and beer and their distinctions.

It’s possible that you’ll still be undecided after browsing the food and beverage companies available on the market. In that case, you can use Reviewsbird to get honest feedback from consumers who have patronized those food and beverage companies already. You can see the highs and lows of each company as narrated in customers’ honest opinions, and finally make your choice based on them.
The impact of online review platforms is immeasurable, and with the way things are going currently, it'll keep changing companies inherent in this industry, one consumer review at a time.